In this engaging conversation, Rou Chater shares his journey through various water sports, from his early days of windsurfing to the evolution of kitesurfing and foiling. He discusses the beauty and tranquility of living in Pembrokeshire, Wales, where he enjoys a low population density and world-class water sports conditions. The conversation also touches on the sense of community fostered by these sports, his thrilling snowboarding adventures, and the challenges and joys of learning new skills in the water sports realm. In this conversation, Rou Chater shares his journey from a passionate ocean sports enthusiast to a successful entrepreneur in the kiteboarding and wing foiling industry. He discusses the evolution of his career, the challenges of starting and running IK Surf Mag and Tonic Magazine, and the importance of honest gear testing. Rou also highlights the significance of community and passion in his work, as well as his ventures into sustainable products like sunglasses. The conversation encapsulates the spirit of adventure, innovation, and the ever-changing landscape of water sports media. In this conversation, Rou Chater discusses the unique model of Tonic Magazine, emphasizing its free access to readers and the importance of removing barriers to entry. He explores the future of foiling, focusing on the need for equipment that enhances the experience for everyday participants. The discussion also highlights the importance of engaging younger generations in the sport and promoting inclusivity, particularly for women. Rou stresses the responsibility of content creators to provide relevant and appropriate material that resonates with the core audience, ultimately aiming to keep the sport thriving and accessible for all.